Business Services

   Our pest control consulting team worked with a pest control company that was growing very quickly in the pest control service division.  They were adding multiple new pest control customers daily.  Their issue was not selling enough Termite and exclusion work to the customers.  The owner reached out and asked us what the best methods would be to get his pest control technicians selling.   Our consulting staff were able to develop a plan of simple steps to train the technicians to get their sales up.  How much do you ask?  Two of their technicians are now selling over 12,000 per month and their financial lives have drastically changed for the better.  Do I need to tell you that the owner is smiling?  This is just one example of the value our team of professional at American Pest CEUs can bring to your company.

Our pest control consulting team worked with a company that had been in business for over 20 years and were feeling stagnate in their growth.  The main issues we uncovered were the fact that market conditions had changed and many people in their customer based didn’t have the means to pay cash for bigger-ticket services such as termite control and crawl space vapor barriers/encapsulations.  Our staff introduced this company to financing and helped them connect to a third-party financing company that met their needs.  Now this company can lead with monthly payments instead of asking for 1,000s of dollars upfront and losing out on providing the services their customers need on a plan they can afford.

Our client’s business operated in a rapidly changing demogrphic and was noticing that their return on advertising dollars had been steadily declining for quite some time. We pointed out the fact that they were failing to analyze client demographics to determine their likelihood of experiencing pest control problems.  We showed them that certain factors can help identify patterns and predict which clients might need pest control services more frequently, For example:

1. Geographic Location

• Urban vs. Rural: Urban areas might see more issues with pests like rats, cockroaches, and bedbugs due to higher population density and more shared living spaces. Rural areas might have more problems with wildlife, insects, and agricultural pests.
• Climate: Warmer, humid climates are more conducive to pests like termites, mosquitoes, and various insects. Regions with distinct seasonal changes may also have fluctuating pest issues, such as increased rodent activity in the fall and winter.

2. Type of Property

• Single-Family Homes vs. Multi-Family Dwellings: Multi-family buildings, like apartments and condos, often have more pest issues due to shared walls, plumbing, and less individual control over cleanliness and maintenance.
• Age of Property: Older homes may have more entry points for pests due to wear and tear, outdated construction methods, or lack of modern pest-resistant materials.

3. Socioeconomic Status

• Income Level: Lower-income areas may see more pest issues due to reduced access to preventive measures, maintenance, and timely repairs. Conversely, higher-income areas might see more frequent use of pest control services as a preventive measure.
• Homeownership vs. Renting: Homeowners may invest more in preventive pest control, while renters might deal with infestations reactively, depending on landlord responsiveness.

4. Lifestyle Factors

• Pets: Households with pets may be more susceptible to pests like fleas, ticks, and pet food-related infestations (e.g., ants, rodents).
• Gardening or Landscaping: Clients with extensive gardens or landscaping may face issues with outdoor pests that can migrate indoors, such as ants, termites, or lawn pests.

5. Seasonality and Climate Sensitivity

• Regions prone to seasonal pests: Certain areas are more likely to experience seasonal pest problems (e.g., termites in spring, rodents in winter).
• Climate Change Effects: Shifting climates can alter pest patterns, potentially increasing problems in areas not previously prone to certain pests.

6. Household Size and Occupancy

• Number of Residents: Larger households might generate more waste, attract more pests, or have more food storage areas where pests can thrive.
• Occupancy Rate: Properties with high turnover rates or frequent short-term rentals may see more pest issues due to inconsistent maintenance and varying levels of cleanliness.

7. History of Pest Problems

• Previous Infestations: A history of pest problems might indicate underlying issues like structural vulnerabilities, which can lead to recurring infestations.

8. Proximity to Nature

• Nearby Water Sources: Homes near lakes, rivers, or wetlands may have more issues with mosquitoes and other water-borne pests.
• Woods or Fields: Proximity to wooded areas or fields can increase the likelihood of encountering wildlife pests (e.g., deer, raccoons) or insects like ticks and mosquitoes.

By focusing on these factors, they were able to better target their marketing efforts, provide tailored services, and anticipate the needs of different client demographics which inturn increase their ROI on marketing dollars by 120%.